THE CRO's GUIDE TO WINNING IN PRIVATE EQUITY
A Practical Roadmap for Sales Leaders
In the high-stakes world of private equity-backed companies, Chief Revenue Officers face unique challenges and opportunities. "The CRO's Guide to Winning in Private Equity" offers a comprehensive roadmap for sales leaders looking to excel in this dynamic environment.
Drawing from decades of experience, JD Miller provides an insider's perspective on navigating the complexities of PE-backed sales leadership. This practical guide covers essential topics including:
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Crafting data-driven annual plans and sales strategies
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Building and motivating high-performing teams
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Implementing effective compensation structures
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Mastering the art of forecasting and board communication
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Driving collaboration between sales and marketing
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Navigating PE exits and leadership transitions
Miller's insights go beyond theory, offering actionable advice, real-world examples, and proven tactics for sales leadership excellence. Readers will learn how to:
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Build annual plans that maximize their chance of succeeding
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Develop a "SMarketing" culture that aligns sales and marketing efforts
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Conduct effective quarterly business reviews and deal clinics
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Advocate for themselves in employment negotiations
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Prepare for and manage successful PE exits
ABOUT THE AUTHOR
JD Miller, PhD, is a seasoned executive leader specializing in sales transformations for PE-backed and pre-IPO firms. With decades of experience in multinational tech companies, he excels in building high-performing teams and implementing growth strategies.
As an Operating Advisor for Five Arrows Capital Partners, JD leverages his expertise at the intersection of business, technology, and humanity to strengthen the companies he works with. A prolific author and conference speaker, he serves on multiple boards and actively supports philanthropic causes. JD's work in empowering underserved communities earned him recognition as one of Chicago's Most Inspiring individuals and as one of the city’s Notable LGBTQ Executives.
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